Disconnect to Connect
An invitation to step away from the noise and return to what truly matters. Through a shared setting, the series reflects the beauty of slowing down - presence, ritual, and reflection during the holy month. By disconnecting from the everyday, we reconnect with our roots, our families, and ourselves.
This is not about doing more, but being present - honouring tradition, embracing stillness, and finding meaning in quiet moments.
Ramadan, the Giving way.
Three women. One Collection.
Worn in moments of reflection, not performance - spotlighting real women entrepreneurs making an impact, and how Ramadan brings them back to their roots and families.
HESSA ABDULLAH, WRITER AND POET
An Emirati writer working across fantasy, crime, and horror short stories, as well as poetry and prose in Arabic, English, and Urdu. Her work often reimagines Emirati folklore through a contemporary lens.
"This Ramadan, I disconnect to connect with those who nurture the creativity within me."
MARIAM SHAMMA, INTERDISCIPLINARY DESIGNER AND STRATEGIST
An interdisciplinary designer and strategist working at the intersection of creativity, human experience, and education. Through storytelling, visual language, and curation, her work explores connection and meaning.
"This Ramadan, I disconnect to connect with my culture."
EMAN ALGHIFEJ, CREATIVE DIRECTOR AND VISUAL STORYTELLER
A Creative Director and visual storyteller working across the creative industry and the public sector. As co-founder of Shockfoam, her practice bridges research, structure, and narrative.
"Ramadan is a time to disconnect ; not only to connect with those around me, but also to reconnect with myself."
